As a child Jacques Lichtenstein has always conveyed the universe of Textile. From the heritage of his forefather's buttons-engraving and clothing manufacturer to becoming a father himself, he has cultivated the taste of what’s beautiful and playful about clothing and children, and created in 2004 the Belgian brand PURE PENSEE.

The essential elements for all of Jacques’s creations are reflected in his respect for nature and his fascination for colours. He works with his feelings, his heart and with his own personal sense for fashion.

The essence of PURE PENSEE collection comes from the creator's philosophy: natural fabrics, purity, nobility, refined and, sophisticated cuts from an impeccable quality.

It's with the form of elegant chemistry between fashion and beauty that PURE PENSEE creates their range of children's clothing with inspirations from artist such as "la Comtesse de Ségur" (the famous 19th century French author of children’s literature). The designer first thinks of Children and it is with this thought, that he reaches the height of his ambitions.

Modern forms, impressive prints and colours and above all textures which are adapted to the world of children.